Ian Bubb

Ian is the founder of Strategem Group, with more than 25 years of experience across insurance leadership, product development, operations and technology.

Based in the UK, Ian now works globally on Pet insurance, applying experience built in the UK to international client challenges. His advisory work spans market entry, product development, distribution and business transformation.

His executive experience includes building a new Pet insurance product line, leading Pet and Motor portfolios, and taking responsibility for business oversight and technology. He brings experience of working with major insurers and developing specialist insurance businesses.

Recent work includes leading the development of a specialist Motor insurance broker. In Pet, he supports new entrants with the search for underwriting capacity, product development and go-to-market strategy.

His advisory experience also includes supporting the technology teams of a Tier 1, FTSE-listed general insurer, reviewing a major retailer’s Pet positioning and target operating model, and advising an established European Pet MGA on UK market entry across regulatory considerations, product development and underwriting.

He has also advised a global technology firm in establishing an insurance-specific vertical in the UK and USA.

Ian also contributes to industry conversations on insurance technology. In November 2025, he joined FintechOS CEO Teo Blidarus on stage for an executive fireside chat at FintechOS Elevate. Read about the event.